Polish Smartlink Partners invested €1 million in Ukrainian restaurant automation service ChoiceQR

ChoiceQR co-founder Volodymyr Olyanytskyi announced that the startup has raised €1 million from Polish fund Smartlink Partners. The startup received funding in the form of a convertible loan. It will be part of the Series A round that Choice is currently conducting, writes inventure.com.ua.

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Choice entered the Polish market in 2022. As of March 2025, it has over 2000 registered restaurants and over 500 paying users in Poland. The Polish office has over 20 employees.

20% of Choice users in Poland are establishments from Ukraine. The service is used by Thai Wok, Sushi World, Pizza Factory, Osama Sushi, as well as one of the oldest Polish food courts, Hala Koszyki.

Choice's annual recurring revenue (ARR) is $3 million. The startup is currently on the verge of breaking even in current markets.

Managing Partner of Smartlink Partners Pavlo Shydlovsky explained that the fund decided to invest in the startup now because it expects the company to significantly scale its business in the next 24 months.

Choice was founded by childhood friends Oleksiy Ilyash and Volodymyr Olyanytsky in 2020. Initially, the startup's goal was to popularize QR menus, then the project expanded to a platform for creating your own applications, websites, online menus with a CRM system, QR payments, and restaurant software that helps establishments launch their own delivery.

In 2024, Choice received $2,5 million from Czech funds J&T Ventures, Reflex Capital, and Presto Ventures. In total, Choice has raised $4,5 million in investments since its founding.

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